SERP is an acronym which stands for search engine results page. What happens when someone in a remote corner of the globe types a particular word or phrase in his browser? Google or any other search engine returns with a result page where there are many URL’s related to that keyword. A SERP rank tracker is a wonderful tool that you can use to find out the ranking of your website based upon a particular keyword. Today you cannot remain content by seeing a food rank for your website after using a rank checking tool. Rankings fluctuate when the keyword is changed and you can find the ranking of your website plummeting on the basis of a keyword that is not relevant anymore.
You can optimize the performance of your website by getting rid of keywords that are not high on the popularity charts. On the other hand, you can include keywords that are high on ranking and popularity to attract a higher number of visitors. You can make use of SERP rank tracker to know the keywords that your competitors are using. If other websites are raking higher than your website, it makes sense to include their keywords in the content of your website. This online tool can be used to include the highest ranking keywords in your website based upon their relevance.
You need to check the ranking of keywords in your website with the help of a SERP rank tracker. Use it every once in a while to make sure that you are able to get rid of unpopular keywords while you are able to catch hold of high popularity keywords being used by your competitors. You can identify keywords that are not serving their purpose while telling you about those that can help in improving the overall ranking of your website.